Discovery
We jump on a call with you where we ask you relevant questions about your target audience to understand what they search for when looking for your services.
Keyword Research
The information we get during the discovery session helps us in our keyword research. We use our paid tools to create a list of keywords related to your services that people are searching for.
Competition Analysis
We also review 3-4 competitors using our paid tools. We look at the keywords your competitors are ranking for and their backlink profile. Finally, we compile all this data down into actionable items.
Strategy Building
Once we have finalized the keywords and assessed the competition, we build a strategy that will get you on the first page for those keywords.
We look at the content of the top-ranking web pages for a selected keyword and find content gaps that we can exploit. We then ensure we cover each keyword thoroughly and that the content is 100% relevant and satisfying for the search user's query. At this point, we also create a list of different backlink strategies we will use for our campaign.
Execution
Based on the strategy, we'll execute necessary changes to the site, such as content edits, meta title, meta description, URL structure, updating robots.txt and XML sitemap, using 301 redirects, and making usability tweaks to the design.
Once we are sure that the website is completely optimized, is accessible, and can be indexed by search engines, we focus our attention on building links to our optimized pages. We then spend the next few months building links and improving your rankings for those keywords. We also make tweaks to your on-page whenever needed.
Reporting And Adjustment
Our monthly report shows you the organic traffic your website receives every month and the position of the keywords. It also shows how much traffic got converted into a valuable lead.
We regularly monitor your rankings and backlink profile and adjust the content and backlinks as needed.
Dominate the search results
We invest a lot of time on research and getting the strategy right. We do that because any SEO campaign's success depends on how good the plan is.
Our strategy sets up apart from the other agencies and ensures that our clients dominate the search results for years.